Looking to turn scrollers into bookers? These five content creators and agencies are reshaping how hotels, restaurants, and destinations tell their stories.
The New Travel Influencers: From Scrollers to Bookers
Travel and hospitality brands are no longer relying on glossy brochures. Social media has become the first stop for trip planning, with 83% of travelers starting their journey on platforms like Instagram and TikTok. That shift has created a booming niche: content creators and agencies that specialize in story-led short-form video, authentic creator partnerships, and strategic brand content. Whether you're a boutique hotel or a national tourism board, the right partner can turn a casual scroll into a confirmed booking. The five businesses below are leading that charge, each with a distinct approach to capturing attention and driving real-world visits.
How We Evaluated These Content Partners
We looked at each business through the lens of a hospitality marketer: service scope (do they offer just content, or full campaigns?), audience fit (can they reach your target guest?), and practical clarity (is it easy to understand what you'll get and how much it costs?). We also considered local relevance for US-based brands and the ability to deliver measurable results. Each business brings something different to the table, and we've highlighted what stood out for each.
Here's a quick snapshot of the five content creators and agencies, followed by a deeper dive into each one.
| Provider | Best For |
|---|---|
| Anorak Travel | Full-service travel marketing campaigns with global reach |
| Portfolio & Media Kit - Hannah Brindley | Authentic short-form video for boutique hotels and local experiences |
| Travel Mindset | Comprehensive influencer marketing for tourism boards and destinations |
| Disrupt | Data-driven influencer campaigns that drive direct bookings |
| Evolusen | Streamlined influencer discovery and management for hotels |
The Five Content Partners, Closer Look
#1 Anorak Travel
A screenshot of the Anorak Travel website.
Anorak Travel is a social-first travel agency born from social culture and built by travel experts. Since 2020, they've helped travel and tourism brands turn content into travel intent, offering services that span strategy, social media management, content production, influencer marketing, and performance boosting. Their team of tourism experts and passionate travelers operates from offices in Paris, Montreal, Toronto, Austin, and Lisbon, giving them a global reach. If you're looking for a full-service partner that can handle everything from brand strategy to media buying, Anorak's ecosystem approach is hard to beat. They've worked with some of the world's most exciting brands, making them a solid choice for established players.
#2 Portfolio & Media Kit - Hannah Brindley
A screenshot of the Portfolio & Media Kit - Hannah Brindley website.
Hannah Brindley is a travel and hospitality content creator based in Atlanta, offering story-led short-form videos that get people through the door. With over 14K followers and a monthly reach of 155K+, she creates content for hotels, Airbnbs, restaurants, and events, either for her own audience or for your brand's social channels. Her services include social-first brand content, creator partnerships, and integrated campaigns, all customized to your goals. She also offers add-ons like usage rights, whitelisting, and raw footage, giving you flexibility in how you use the content. Her audience is 75% female and 71% aged 25-44, making her a great fit for brands targeting that demographic. If you want authentic, experience-driven content that builds trust and inspires action, Hannah's personalized approach is a standout.
#3 Travel Mindset
A screenshot of the Travel Mindset website.
Travel Mindset is a full-service influencer marketing agency that acts as a concierge for travel and lifestyle brands. They handle everything from creative ideation to hand-selected influencer recommendations, campaign activations, and reporting. Their clients include tourism authorities and destination marketing organizations, and they've earned praise for their strategic, social-centric content that drives real-world business results. They also stay on top of trends like TikTok news, ensuring your campaigns are current. If you're looking for a partner that can craft a comprehensive influencer strategy and manage the entire process, Travel Mindset is a reliable choice. Their focus on storytelling and awareness building makes them ideal for destinations looking to increase visitation.
#4 Disrupt
A screenshot of the Disrupt website.
Disrupt is a travel influencer marketing agency that turns inspiration into ROI, with a focus on full-funnel campaigns. They help travel and hospitality brands cut through the noise by partnering with creators who don't just showcase places—they sell them. Their services include influencer selection, content production, and paid social, all tailored to drive direct bookings or reposition a brand. They've been recognized with industry awards and work with boutique stays, major hotel groups, and tourism boards. If you're launching in a new market or need to boost direct bookings, Disrupt's data-driven approach can deliver. They also offer qualitative and creator insight, ensuring your campaigns are grounded in real audience behavior.
#5 Evolusen
A screenshot of the Evolusen website.
Evolusen is a platform built exclusively for the hospitality and travel industry, connecting hotels and destinations with vetted travel, lifestyle, and foodie influencers. Their key value is eliminating fake accounts and saving you hours of manual searching—you post an opportunity, and vetted creators apply directly. They offer centralized management for reviewing applications, managing deliverables, and tracking results automatically. With over 400 experiences completed and 198M+ targeted guest impressions, they've proven their effectiveness. If you're a hotel or destination that wants to streamline your influencer marketing process, Evolusen's platform is a practical tool. It's especially useful for brands that prefer to manage campaigns in-house but need a reliable network of creators.
How to Choose the Right Content Partner for Your Brand
Start by defining your goals: are you looking to build a library of brand-owned content, reach a new audience through creator partnerships, or run a full integrated campaign? If you need a one-stop shop with global reach, Anorak Travel or Disrupt might be your best bet. If you're a boutique property or local experience, a solo creator like Hannah Brindley can offer a more personal, authentic touch. For tourism boards, Travel Mindset's strategic approach is proven. And if you prefer to manage campaigns yourself but need vetted influencers, Evolusen's platform saves time. Consider your budget, target demographic, and the level of hands-on involvement you want. Also, think about the type of content—short-form video is king, but some partners offer more comprehensive services like paid media and PR.
Automating Your Content Workflow
Once you've chosen a partner, you can streamline your content workflow by using tools like Hootsuite or Buffer to schedule posts across platforms. For tracking performance, set up Google Analytics and UTM parameters to measure traffic from social content. If you're working with multiple creators, consider using a platform like Evolusen to manage applications and deliverables in one place. For content repurposing, tools like Canva or Adobe Express can help you turn video snippets into static posts. Finally, automate reporting by connecting your social accounts to a dashboard like Sprout Social, so you can see what's driving bookings without manual data pulls.
The Bottom Line: Content That Converts
The travel and hospitality landscape is more competitive than ever, but the right content partner can make your property or destination stand out. Whether you choose a full-service agency like Anorak Travel or Disrupt, a specialized influencer marketer like Travel Mindset, a platform like Evolusen, or a hands-on creator like Hannah Brindley, the key is to focus on authentic storytelling that inspires action. Each of these five brings a unique strength, so match your choice to your specific needs. Remember, the goal isn't just to get watched—it's to get people through the door. With the right partner, you'll turn scrollers into travelers and views into bookings.