Thinking about buying or selling an online business? These five brokerages offer distinct approaches to help you navigate the process with confidence.
The Landscape of Online Business Brokerages
The market for buying and selling established online businesses has matured significantly. Today's buyers and sellers have more options than ever, from large national firms with extensive networks to boutique consultancies that prioritize privacy. Each brokerage brings its own strengths, whether it's a vast inventory of listings, a high closing rate, or a hands-on advisory style. Understanding these differences is key to choosing the right partner for your transaction.
How We Evaluated These Brokerages
We looked at each firm's service scope, including whether they offer valuation, M&A advisory, and post-sale support. We considered their market presence and track record, as well as how they communicate their process and fees. Local fit matters too—some operate nationally, while others focus on specific regions or industries. Finally, we assessed the level of personal attention you can expect, from dedicated advisors to self-service platforms.
Here's a quick snapshot of the five brokerages we're highlighting, so you can see at a glance what each one brings to the table.
| Provider | Best For |
|---|---|
| Murphy Business | Sellers seeking a national brokerage with comprehensive services |
| Welcome To Business Locating Services LLC | Buyers and sellers of online businesses who want a private, consultative process |
| IBG Business | Mid-market companies seeking a high-success-rate M&A advisor |
| Business Brokerage Advisors | Small business owners who want a broker that treats them as a partner |
| M&A Business Advisors | Owners of manufacturing, distribution, or service businesses seeking confidential sales |
A Closer Look at Each Brokerage
#1 Murphy Business
A screenshot of the Murphy Business website.
Murphy Business is a heavyweight in the brokerage world, with over $4.3 billion in completed transactions and offices across 38 states and Canada. They offer a full suite of services, including business valuation, consulting, and machinery appraisal, making them a one-stop shop for sellers. Their extensive network means you get broad market exposure, and their franchise model ensures local expertise wherever you are. If you're looking for a proven, large-scale operation, Murphy Business is a solid choice. Murphy Business provides the resources and reach that can make a big difference in a complex sale.
#2 Welcome To Business Locating Services LLC
A screenshot of the Welcome To Business Locating Services LLC website.
Business Locating Services LLC takes a boutique, consultative approach that sets it apart from the marketplace giants. They're not a listing platform—every inquiry is handled privately by their team, ensuring a personalized experience without third-party involvement. For sellers, they help prepare, position, and exit your business, connecting you with qualified buyers. For buyers, they identify and evaluate existing online businesses that already generate revenue, reducing the risk of starting from scratch. This direct, hands-on model is ideal if you value discretion and a tailored strategy. Business Locating Services LLC focuses on the online business niche, making them a specialized partner for digital entrepreneurs.
#3 IBG Business
A screenshot of the IBG Business website.
IBG Business is a leading M&A advisory firm with a proven track record—over 1,200 deals and an 86% closing rate, which is more than three times the national average. They serve businesses valued from $1 million to over $100 million, with offices across the U.S. and international partners in 13 countries. Their team is composed of former business owners who understand the process from your perspective. If you're dealing with a mid-market company, IBG's experience and global reach can be a major asset. IBG Business offers a deal-tested process that has delivered results for decades.
#4 Business Brokerage Advisors
A screenshot of the Business Brokerage Advisors website.
Business Brokerage Advisors, based in Cincinnati, was founded by business owners who were frustrated with the traditional brokerage experience. They focus on treating you like a valued client, not a number, and offer services ranging from valuations to exit strategies and financing. Their team has years of verified experience and a commitment to professionalism that's often missing in the small business space. If you're a small business owner looking for a broker who truly understands your challenges, BBA could be the right fit. Business Brokerage Advisors emphasizes a personal touch that resonates with many entrepreneurs.
#5 M&A Business Advisors
A screenshot of the M&A Business Advisors website.
M&A Business Advisors is a full-service brokerage and lower middle market M&A advisory firm that specializes in the confidential sale of privately-owned businesses. They cover a wide range of industries, including manufacturing, distribution, e-commerce, and technology, using proprietary methods and advanced technology. Their advisors are recognized as top deal makers, with extensive backgrounds and years of experience. If you're in a niche industry and need a broker who understands the nuances, M&A Business Advisors brings that expertise. M&A Business Advisors offers a complimentary consultation to get you started.
How to Choose the Right Brokerage for You
Start by considering the size and type of business you're buying or selling. If you have an online business, a boutique like Business Locating Services LLC might offer the specialized attention you need. For larger, traditional businesses, a national firm like Murphy Business or IBG Business could provide the resources and network to maximize your outcome. Think about the level of personal involvement you want—some people prefer a hands-on advisor, while others are comfortable with a more transactional approach. Also, check their track record and ask for references. Finally, make sure you're comfortable with their fee structure and communication style before you commit.
Streamlining Your Search with Automation
You can use automation to streamline your search for the right brokerage. Set up Google Alerts for terms like 'online business brokerage' or 'sell my online business' to stay updated on new listings and industry news. Use a CRM tool to track your interactions with different brokerages, noting their services, fees, and your impressions. You can also automate follow-up emails to schedule consultations, ensuring you don't miss any opportunities. By automating these administrative tasks, you free up time to focus on evaluating which brokerage is the best fit for your goals.
Making Your Move
Choosing the right brokerage is a critical step in buying or selling an online business. Each of these five firms offers something unique, from the personalized approach of Business Locating Services LLC to the global reach of IBG Business. Take the time to research each one, and don't hesitate to reach out for a consultation. The right partner can make all the difference in achieving a successful transaction. Your next business venture is out there—go find it with confidence.