When you need precise traffic counts for a development permit or a municipal signal timing study, the right data partner can make or break your timeline. Here are five Florida-focused firms that deliver the numbers you can defend.
The Traffic Data Landscape in Florida
Florida's rapid growth means constant pressure on roadways, intersections, and pedestrian corridors. Engineering firms, municipalities, and developers all rely on accurate traffic data to plan, permit, and design. From pneumatic tube counts to AI-powered video analysis, the tools have evolved, but the core need remains: reliable, timely, and defensible numbers. These five companies operate across the state, each with its own approach to collection, reporting, and project management.
How We Evaluated These Firms
We looked at service scope, technology used, reporting flexibility, and local expertise. Each firm brings something different: one excels in aerial studies, another in FDOT certification, another in roundabout specialization. We also considered how well each communicates its process and turnaround times, because in this business, speed and clarity matter as much as the count itself.
Here's a quick snapshot of the five firms, from the established specialists to the full-service data veterans.
| Provider | Best For |
|---|---|
| Marr Traffic | Advanced video analytics and roundabout studies |
| Florida Traffic Study Services - Northeast Florida Traffic Study Services | Fast, engineer-ready traffic reports |
| Versatile Traffic Data | Comprehensive planning and analysis services |
| DE TRAFFIC | FDOT-certified and DBE projects |
| The Traffic Group | National expertise and specialized studies |
The Five Firms, Closer Look
#1 Marr Traffic
A screenshot of the Marr Traffic website.
Marr Traffic has built a reputation for high-quality video-based data collection, including classified turning movement counts and queue length studies. They are particularly strong in roundabout analysis, a niche that requires specialized expertise. Their use of mini HD cameras and AI video analytics sets them apart for safety studies and near-miss analysis. If you need a recording of the intersection along with your data, they can provide it. Their website emphasizes a mission of safer roads through better information, which resonates with public-sector clients. For complex intersections or multimodal projects, Marr Traffic is a solid choice.
#2 Florida Traffic Study Services - Northeast Florida Traffic Study Services
A screenshot of the Florida Traffic Study Services website.
This Northeast Florida firm focuses on precision and quick delivery, offering pneumatic tube counts, radar-based studies, and turning movement counts. They also provide aerial studies, bicycle counts, and parking analysis, making them versatile for development projects. Their reporting options include clean digital reports, spreadsheet exports, and engineer-ready summaries, which saves you time in the permitting process. They emphasize end-to-end project management, ensuring your data is not only accurate but also defensible. If you're working with engineering firms or municipalities across Florida, they offer a responsive, tech-forward approach. Their commitment to strict quality control is evident in every report they deliver.
#3 Versatile Traffic Data
A screenshot of the Versatile Traffic Data website.
With over two decades of experience, Versatile Traffic Data (VTD) is an FDOT-certified firm that has collected data statewide since 1997. They offer a broad range of services, from standard counts to travel demand modeling and impact fee analysis. Their expertise in traffic signal systems and parking analysis makes them a one-stop shop for complex planning studies. VTD's long track record and government agency clientele speak to their reliability. They also provide project master planning, which is rare among data collection firms. If you need a partner for large-scale or multi-faceted studies, VTD has the depth.
#4 DE TRAFFIC
A screenshot of the DE TRAFFIC website.
DE TRAFFIC has been operating since 2004 and is FDOT-certified as a Disadvantaged Business Enterprise (DBE), which can be a plus for public projects. They handle everything from residential streets to interstate highways, often working overnight to minimize disruption. Their team is experienced in high-volume counts and they emphasize accuracy through meticulous technician work and office analysis. They offer a personal touch with multiple teams across Florida, allowing them to scale for statewide initiatives. If you need a certified firm with a strong track record, DE TRAFFIC is a reliable option.
#5 The Traffic Group
A screenshot of the The Traffic Group website.
The Traffic Group is a national firm with a dedicated data division that serves clients across the country, including Florida. They offer a wide array of services, from automated pedestrian and bicycle counts to origin-destination studies using ALPR and Bluetooth. Their expertise in continuous-count station installation and maintenance is valuable for long-term monitoring. They also provide delay studies and queuing studies, which are essential for signal timing and congestion analysis. While not Florida-specific, their national experience brings a level of rigor that can be beneficial for complex projects. If you need a partner with deep technical resources, The Traffic Group is worth considering.
How to Pick the Right Traffic Data Partner
Start by defining your project's scope: do you need a simple volume count or a full multimodal analysis? Consider turnaround time, because permitting deadlines wait for no one. Look for firms that offer the reporting format you need, whether that's a spreadsheet, a PDF, or a GIS layer. Check for certifications like FDOT or DBE if you're working on public contracts. Finally, ask about their quality control process—accuracy is non-negotiable when your design depends on it.
Automation in Traffic Data Collection
Modern traffic data firms increasingly use automated tools like radar, video AI, and pneumatic tubes to reduce human error and speed up delivery. For example, Florida Traffic Study Services uses radar-based studies for non-intrusive data, while Marr Traffic employs AI video analytics for near-miss detection. These technologies allow for continuous data collection over days or weeks, giving you a more complete picture than manual counts. When evaluating a firm, ask about their technology stack and how they ensure data quality in automated processes.
The Bottom Line
Each of these five firms brings a unique strength to the table, from Marr Traffic's video analytics to Versatile Traffic Data's planning depth. For most projects, you'll want a partner that combines accuracy, speed, and clear reporting—qualities that Florida Traffic Study Services exemplifies. Take the time to match your specific needs with their specialties, and you'll have data you can trust for your next design or permit.