Running a business means your personal and professional finances are tangled together. You need a financial planner who understands that. I've looked at five firms that specialize in helping business owners like you build a secure future, from cash flow
Why Business Owners Need Specialized Financial Planning
Running a small business is a financial rollercoaster. According to the U.S. Small Business Administration, only 50% of small businesses survive their first five years. A 2023 Federal Reserve survey found that 73% of small business owners reported financial difficulties, with cash flow management being the primary concern for 82% of respondents. Unlike employees with steady paychecks and employer-provided benefits, you have to create your own financial safety nets. That's why you need a financial planner who specializes in the unique challenges of business ownership, from cash flow management to succession planning.
How I Ranked These Firms
I evaluated each firm based on their expertise in business owner financial planning, the range of services offered (retirement, insurance, estate planning, etc.), their understanding of cash flow challenges, and their ability to integrate personal and business finances. I also considered client reviews and the firm's overall reputation in the industry.
Here's a quick look at how these five firms stack up against each other.
| Provider | Best For |
|---|---|
| HBKS Wealth Advisors | Cash flow management and business survival planning |
| EP Wealth Advisors | Aligning business and personal financial goals |
| Texas Capital Bank | Integrated banking and financial advisory services |
| Troyer Capital | Lincoln Troyer | Personalized planning with downside protection |
| eMoney Advisor | Technology-driven holistic financial planning |
Deep Dive: The Top 5 Financial Planning Firms for Business Owners
#1 HBKS Wealth Advisors
A screenshot of the HBKS Wealth Advisors website.
HBKS Wealth Advisors dives deep into the unique financial challenges small business owners face. They highlight that 82% of business failures are due to poor cash flow management, so their planning starts with robust cash flow forecasting and emergency funds. They also stress the importance of separating personal and business accounts to protect your personal assets. This firm is built for owners who want a data-driven, survival-first approach to their finances.
#2 EP Wealth Advisors
A screenshot of the EP Wealth Advisors website.
EP Wealth Advisors focuses on aligning your business plan with your personal financial goals. They understand that your personal and business finances are closely tied, which can create unique tax and retirement opportunities. Their team helps you envision the future both personally and professionally, making them a strong choice for owners who want a holistic view. They also offer specialized services like buy-sell agreements and business transition planning.
#3 Texas Capital Bank
A screenshot of the Texas Capital Bank website.
Texas Capital Bank provides a roadmap for business owners through comprehensive financial planning. They offer a wide range of services including treasury management, credit and financing, and specialized industry expertise. Their approach is particularly strong for owners who need integrated banking and advisory services under one roof. They also emphasize fraud protection and secure online banking, which is critical for busy entrepreneurs.
#4 Troyer Capital | Lincoln Troyer
A screenshot of the Troyer Capital website.
Troyer Capital offers comprehensive financial planning tailored for families and business owners, covering retirement, annuities, real estate, and insurance. Lincoln Troyer emphasizes personalized strategies and a unique 0% market floor for growth, which can provide peace of mind during market downturns. This firm positions itself as a trusted advisor who takes the time to understand your specific situation. If you want a deeply personalized plan with a safety net, this is a solid option.
#5 eMoney Advisor
A screenshot of the eMoney Advisor website.
eMoney Advisor provides a powerful financial planning platform that helps advisors serve business owners more effectively. They note that owners often struggle to separate personal finances from business cash flows and delay succession planning due to emotional resistance. Their software enables advisors to create holistic plans that address these unique challenges. This firm is best for owners who work with an advisor using eMoney's tools to get a complete financial picture.
How to Choose the Right Financial Planner for Your Business
Start by identifying your biggest financial pain point. Is it cash flow management? Retirement planning? Succession planning? Look for a firm that has deep experience in that specific area. Make sure they understand your industry and the unique challenges you face. Finally, choose a planner you trust and feel comfortable talking to about your personal and business finances.
Automating Your Financial Workflow
Use a platform like eMoney Advisor to aggregate all your accounts in one place. Set up automatic transfers to separate personal and business accounts. Use cash flow forecasting tools to predict future needs and avoid shortfalls. Automate bill payments and savings contributions to reduce manual work and ensure consistency.
Your Next Step Toward Financial Security
Your business is your legacy, and protecting it requires a financial plan that's as dynamic as you are. Whether you need cash flow management from HBKS, a holistic approach from EP Wealth, or personalized strategies from Troyer Capital, the right partner is out there. Take the first step today and schedule a consultation with a firm that understands your world.