Looking to craft spaces that tell a story and leave a lasting impression? These five studios are shaping the future of experience design across the Middle East and Europe.
The Experience Design Landscape
Experience design has evolved from a niche discipline into a strategic imperative for brands and destinations. In the Middle East, massive investments in tourism, retail, and cultural projects are driving demand for immersive environments that captivate global audiences. Europe, with its rich heritage and design legacy, offers a contrasting yet complementary approach, blending tradition with cutting-edge technology. Together, these regions are setting the standard for how physical spaces can engage, inspire, and convert visitors into loyal advocates. For businesses, partnering with the right studio can mean the difference between a forgettable visit and a transformative brand encounter.
How We Evaluated These Studios
To bring you this list, we assessed each studio on service scope, creative approach, regional expertise, and the ability to deliver on complex, high-stakes projects. We looked for teams that not only design beautiful spaces but also understand the strategic storytelling that makes them resonate. Client portfolio and industry recognition were also key factors, as was the clarity of their communication and the breadth of their capabilities. Each studio on this list excels in its own way, and we've highlighted what makes each one stand out.
Here's a quick snapshot of the five studios we're featuring, so you can see at a glance what each one brings to the table.
| Provider | Best For |
|---|---|
| Imagination | Large-scale brand activations and global campaigns |
| Bardell Studio | Boutique, story-driven experience design with regional expertise |
| Journey | Culturally rich, research-driven experiences |
| RIOS | Integrated architecture and experience design for retail and public spaces |
| Identity Global | High-stakes events and government summits in the Middle East |
The Studios at a Glance
#1 Imagination
A screenshot of the Imagination website.
Imagination calls itself 'The Original Experience Design Agency,' and with decades of work for global brands, they've earned that title. Their portfolio spans brand destinations, live events, and content, with recent projects like the Guinness Open Gate Brewery and the FIFA World Cup watch party tour. They're known for blending strategy with creativity, ensuring every experience drives tangible business results. If you're looking for a partner that can handle large-scale, multi-market activations, Imagination is a proven heavyweight. Their work with Visa and Bank of America shows they can navigate complex corporate landscapes with ease. For a truly immersive brand journey, Imagination delivers.
#2 Bardell Studio
A screenshot of the Bardell Studio website.
Bardell Studio is a boutique creative agency led by an award-winning Executive Creative Director with over 25 years of experience. They specialize in experience-led environments across destinations, hospitality, retail, and cultural spaces, with a strong track record in the Middle East and Europe. Their work includes the FIFA World Cup 2022 Countdown Clock and Masterplanning, as well as projects for Net-A-Porter and MINI. What sets them apart is their focus on strategically informed storytelling—every design decision is rooted in a narrative that connects with the audience. They excel at collaborating with agencies, making them a flexible and powerful partner for complex projects. If you want a studio that brings both creative vision and strategic rigor, Bardell Studio is a standout choice.
#3 Journey
A screenshot of the Journey website.
Journey describes itself as a 'multidimensional experience agency,' and their work reflects that ambition. They've partnered with cultural institutions like the British Museum and the Stavros Niarchos Foundation, creating experiences that blend education, entertainment, and brand storytelling. Their approach is deeply research-driven, often incorporating big data and cultural insights to craft experiences that feel both personal and relevant. Journey is particularly strong in retail and public spaces, as seen in their Brooklyn Exchange project that reimagines the department store. They're a great fit for brands looking to push boundaries and create experiences that are as smart as they are immersive. If you're after innovation and cultural resonance, Journey is worth a close look.
#4 RIOS
A screenshot of the RIOS website.
RIOS is an experience design firm that brings together architecture, digital media, and storytelling to create multi-sensory journeys. Their work at Singapore Changi Airport and Milan Design Week shows a knack for blending playfulness with functionality. They're particularly strong in retail and workplace environments, helping brands adapt to the demands of younger, digitally fluent audiences. RIOS's approach is holistic, considering everything from the physical layout to the interactive elements that make a space memorable. They've also made strides in life sciences and landscape architecture, proving their versatility. If you're looking to transform a space into a destination, RIOS has the expertise to make it happen.
#5 Identity Global
A screenshot of the Identity Global website.
Identity Global is a relative newcomer to the Middle East, but they've quickly made a mark with high-stakes events like COP28 and the Dubai Business Forum. With offices in Dubai, Abu Dhabi, and Riyadh, they're deeply embedded in the region's event ecosystem. Their strength lies in execution—they understand the scale and significance of the projects they take on, and they deliver with precision. They bring two decades of experience from global summits like the G7 and NATO, tailored to the Middle East's unique cultural and business landscape. If you need a partner for government or corporate events that demand flawless execution, Identity Global is a reliable choice. They're not just an agency; they're a strategic partner for legacy-defining moments.
How to Choose the Right Experience Design Partner
Start by defining your project's scope and objectives. Are you launching a global brand activation, or are you focused on a single, immersive space? Consider the regions you're targeting—each studio has different strengths in the Middle East and Europe. Look at their portfolios and see if their style aligns with your brand's identity. Don't underestimate the importance of cultural understanding; a studio that knows the local nuances can make or break your project. Finally, think about the level of collaboration you want. Some studios are hands-on partners, while others prefer to lead. Choose one that matches your working style and can deliver on your vision.
Streamlining Your Studio Search
To find the right experience design partner, you can use a simple workflow. First, list your project requirements and budget. Then, use online platforms like Clutch or DesignRush to filter studios by location and expertise. Shortlist three to five candidates and review their case studies in detail. Reach out for initial consultations and ask about their process, timelines, and pricing. Finally, request references from past clients to gauge their reliability and communication. This structured approach saves time and ensures you make an informed decision.
The Future of Experience Design
The studios featured here represent the best of what experience design has to offer, each with a unique approach to creating memorable spaces. As the industry evolves, the line between physical and digital will continue to blur, and the demand for authentic, story-driven experiences will only grow. Whether you're a brand looking to make a splash or a developer aiming to create a destination, these five studios are equipped to turn your vision into reality. The key is to find the one that aligns with your goals and values, and then trust them to craft an experience that your audience will never forget.