The women's sports boom is here, and with it comes a surge in demand for high-quality content that captures the ambition, grit, and culture of female athletes. Whether you're a brand looking to sponsor a team, a league seeking a
| Provider | Best For |
|---|---|
| Deep Blue | Full-service commercial strategy and media investment |
| Victorious | Scripted entertainment and narrative storytelling |
| Just Women's Sports | Media distribution and fan engagement |
| Waves Made | Authentic, story-driven content for women athletes |
| HypeHer by Rain the Growth Agency | Advertising and media buying for women's sports |
A deep dive into the 5 best Professional Services for 2026
#1 Deep Blue
A screenshot of the Deep Blue website.
Deep Blue positions itself as the world's first firm dedicated exclusively to bringing commercial investment to women's sports. They leverage expertise at the intersection of advertising, media, marketing, and sports entertainment to create growth opportunities for brands and athletes alike. Their services include developing women's sports strategies, go-to-market plans, and even launching industry-first initiatives like a women's sports audio network with iHeartMedia. If you need a full-service partner that combines production with strategic media buying and partnerships, Deep Blue is a powerhouse. They also support commercial strategy for female athletes through a joint venture with Always Alpha. For brands serious about investing in women's sports, Deep Blue offers a comprehensive, one-stop solution.
#2 Victorious
A screenshot of the Sportico article about Victorious.
Founded by former WNBA star and ESPN analyst Chiney Ogwumike, Victorious is a women-focused production company aiming to bring scripted entertainment to women's sports. Their first project is a scripted comedy series based on the WNBA called 'The W,' with showrunners from Netflix's hit series 'Glow.' Ogwumike points to the success of male-focused sports series like HBO's 'Ballers' and argues that the women's point of view has been missing from the conversation. Victorious is betting big on the cultural shift toward women's sports, creating narrative-driven content that goes beyond game highlights. If you're looking for a production partner that can create compelling, scripted stories, Victorious is a bold choice.
#3 Just Women's Sports
A screenshot of the Just Women's Sports website.
Just Women's Sports is a leading media platform dedicated to serving women's sports fans with news, analysis, and original content. They cover everything from NWSL transfer rumors to in-depth features on athletes and leagues. While not a traditional production company, they are a critical distribution partner for any content creator looking to reach an engaged audience. Their editorial team produces daily stories and videos that amplify the voices of female athletes. If you have a documentary or series that needs a home, partnering with Just Women's Sports can give your content instant credibility and reach.
#4 Waves Made
A screenshot of the Waves Made website.
Waves Made is a full-service creative production studio focused exclusively at the intersection of women's sports and culture. Founded by Monica Medellin, the company produces high-quality stories, clips, and coverage that treat female athletes with the craft and ambition they deserve. They position themselves as a specialized partner for women athletes, offering everything from creative content to full-scale production. Unlike larger agencies, Waves Made is nimble and deeply passionate about its niche, making it an ideal choice for athletes and brands that want authentic, story-driven work. If you're tired of generic sports content and want something that truly celebrates women's sports culture, Waves Made delivers.
#5 HypeHer by Rain the Growth Agency
A screenshot of the HypeHer website.
HypeHer is a dedicated practice area within Rain the Growth Agency that connects brands with women's sports media opportunities. They specialize in advertising and media buying, helping brands capitalize on the rapidly growing viewership of women's sports. HypeHer has worked with partners like OOFOS to feature athletes such as Dawn Staley and Ashley Caldwell in integrated campaigns. Their strength lies in identifying media opportunities and driving growth across channels, making them a great fit for brands that want to advertise but lack internal expertise. If you need a production partner that also handles media placement and ROI tracking, HypeHer is a smart choice.