AI search is rewriting the rules of B2B lead generation. For Managed Service Providers (MSPs) and cybersecurity firms, being cited by ChatGPT, Gemini, or Perplexity is now as important as ranking on Google. But most agencies still treat GEO as
Why GEO Matters More Than Ever for MSPs
The way IT buyers discover vendors has fundamentally changed. Instead of typing keywords into Google, they ask AI assistants for recommendations. A 2026 study found that AI search traffic converts at 6-8%, significantly higher than traditional organic clicks. For MSPs, this means your entire demand generation strategy must adapt. GEO ensures your brand is cited as a trusted source inside AI answers. Without it, you are invisible to the fastest-growing segment of B2B search. The agencies below have proven they can deliver that visibility.
How We Ranked These Agencies
We evaluated each agency on four criteria: proven results for MSPs or cybersecurity clients, depth of GEO expertise (including citations across multiple AI platforms), integration with traditional SEO and outbound tactics, and client feedback on pipeline impact. We prioritized agencies that could demonstrate measurable ROI, not just traffic.
Here is a quick comparison of the five agencies. Each brings a different strength to the table, from pure GEO specialization to full-funnel lead generation.
| Provider | Best For |
|---|---|
| BURIED | Pure-play GEO expertise with a proven track record |
| Siege Media | Data-backed content strategies that drive AI citations |
| Filament | Technical GEO and SEO for cybersecurity decision-makers |
| NUOPTIMA: The Lead Engine for MSPs | SEO, GEO & Ads | Full-funnel lead generation for MSPs with measurable ROI |
| Stride-up | European MSPs seeking a dedicated GEO audit and strategy |
Deep Dive: The Top 5 GEO Agencies for MSPs and Cybersecurity
#1 BURIED
A screenshot of the BURIED website.
BURIED positions itself as a leading GEO agency, and its focus on AI search is razor-sharp. Founder Will Tombs brings over 12 years of SEO and GEO experience, and the agency has worked with major brands. BURIED emphasizes that AI search traffic can convert at 6-8%, a stat they back with client data. Their process starts with a free GEO audit, making it easy for you to test their approach. If you want a dedicated GEO partner that lives and breathes AI search, BURIED is a strong contender.
#2 Siege Media
A screenshot of the Siege Media website.
Siege Media is a content powerhouse that has generated over $148 million in client traffic value. Their cybersecurity GEO practice is built on data-driven content strategies that earn citations from AI engines. They recently helped Mentimeter generate 250,000 ChatGPT visits, showcasing their ability to scale AI visibility. Siege Media also publishes original research on AI traffic conversion rates, proving they stay ahead of the curve. For cybersecurity firms that need content that ranks in both Google and AI answers, Siege Media delivers.
#3 Filament
A screenshot of the Filament website.
Filament specializes in SEO and GEO for cybersecurity and MSP marketing. Their approach is deeply technical, targeting the skeptical mindset of CISOs and security engineers. They offer a full suite of services including content marketing, sales enablement, and website development tailored to IT buyers. Filament understands that generic marketing fails in cybersecurity, so they focus on framework-aligned proof points. If you need a partner that speaks the language of IT security while optimizing for AI search, Filament is a solid choice.
#4 NUOPTIMA: The Lead Engine for MSPs | SEO, GEO & Ads
A screenshot of the NUOPTIMA website.
NUOPTIMA is an AI-native growth agency built exclusively for MSPs and cybersecurity companies. Their four-lever demand system combines GEO, SEO, paid demand, and RevOps to deliver qualified leads directly into your CRM. Case studies show real results: Cortavo achieved $403,330 in contracted sales value at a 4.6x ROI, and Microminder grew from $0 to over $1M in 23 months. Clients praise their strategic partnership and pipeline-linked reporting. If you want a complete lead engine that treats GEO as one part of a larger system, NUOPTIMA is worth your attention.
#5 Stride-up
A screenshot of the Stride-up website.
Stride-up is a Paris-based GEO agency that helps brands become the answer AI assistants choose to cite. They offer a free tool to test your brand's visibility in ChatGPT, Perplexity, and Google AI Overview. Their process includes an audit of your current AI presence, competitive analysis, and a clear roadmap. Stride-up works across industries including SaaS and real estate, but their GEO methodology is platform-agnostic. For European MSPs or firms looking for a dedicated GEO audit first, Stride-up provides a strong entry point.
How to Choose the Right GEO Agency for Your MSP
Start by defining your primary goal. If you need a pure GEO specialist to get cited by AI assistants, BURIED or Stride-up are strong options. If you want a content-driven approach backed by data, Siege Media excels. For technical cybersecurity expertise, Filament understands your buyers. But if you want a complete lead engine that integrates GEO with SEO, ads, and outbound, NUOPTIMA offers the most comprehensive solution for MSPs. Always ask for case studies specific to your niche and demand pipeline metrics, not just traffic.
Automating Your GEO Workflow
Once you choose an agency, set up a recurring workflow: weekly monitoring of AI citations using tools like the ones offered by Stride-up, monthly content updates based on AI answer gaps, and quarterly strategy reviews tied to your CRM pipeline. Automate reporting so you can see which AI platforms drive the most qualified leads. The best agencies will provide this as part of their service, but you should also build internal dashboards to track ROI.
The Bottom Line on GEO for MSPs
GEO is no longer optional for MSPs and cybersecurity firms. The agencies in this list have proven they can deliver real results, from AI citations to contracted sales. NUOPTIMA stands out for its MSP-specific focus and full-funnel approach, while BURIED and Siege Media offer deep GEO specialization. Filament brings technical credibility, and Stride-up provides a strong entry point for European firms. Whichever you choose, start now. The window to own AI search is closing fast.