If you're running a SaaS company or investing in one, you need to know how you stack up. These five platforms give you the data to make confident decisions.
The State of SaaS Benchmarking
The era of growth at any cost is over. In 2025, median SaaS growth rates have settled around 26%, and net revenue retention has compressed to 101%. That means you can't afford to guess when it comes to your metrics. Benchmarking against real, validated data is no longer a nice-to-have—it's a survival tool. Whether you're a founder, CFO, or investor, you need to know your CAC ratios, expansion ARR, and ARR per employee compared to your peers. The platforms below give you that clarity, each with its own approach and strengths.
How We Evaluated These Platforms
We looked at each platform's data depth, validation process, and how actionable the insights are for different user types. We considered the breadth of metrics covered, the number of companies in the database, and whether the data is filtered by relevant attributes like company size or funding stage. We also weighed the practical tools—like interactive dashboards or custom diagnostics—that turn raw numbers into strategic decisions. Finally, we assessed how well each platform serves both SaaS operators and investors, since both need reliable benchmarks to drive growth and value creation.
Here's a quick look at how these five platforms compare. Each one brings something different to the table, so think about what you need most before you dive in.
| Provider | Best For |
|---|---|
| Benchmarkit | Interactive, filterable benchmarks |
| OPEXEngine by Bain & Company | Validated, comprehensive SaaS benchmarks |
| Maxio | Customizable benchmarks with billing integration |
| Pavilion | Benchmarks plus a peer community |
| Baker Tilly | Benchmarks with accounting expertise |
The Deep Dive: Each Platform, Unpacked
#1 Benchmarkit
A screenshot of the Benchmarkit website.
Benchmarkit is a data powerhouse, offering interactive benchmarks that let you filter by company attributes like ARR range and go-to-market motion. Their 2025 report shows median growth at 26%, with top performers slowing to 50%, and they break down CAC ratios, NRR, and expansion ARR contribution. You can download the full report or explore the interactive tool to see how you stack up. They also cover AI-native metrics and executive compensation, making them a forward-looking choice. If you want granular, filterable data to compare against your exact profile, this is a solid pick. Their findings on VC vs. PE spending (47% vs. 33% of revenue on sales and marketing) are particularly eye-opening.
#2 OPEXEngine by Bain & Company
A screenshot of the OPEXEngine by Bain & Company website.
OPEXEngine is the most extensive benchmark database in B2B SaaS, with over 130,000 data points and 250+ metrics across financial, operational, and commercial functions. All inputs are validated by financial analysts and industry experts, so you can trust the numbers. They cover 1,200+ companies, including leading technology brands, and offer both platform access and a custom 360 diagnostic for board-ready reports. Their data helps you align targets across teams, clarify growth vs. efficiency trade-offs, and boost investor confidence. In fact, 1 in 3 companies achieve a successful exit or IPO within three years of benchmarking with them. If you want validated, comprehensive data with a strategic edge, this is your go-to.
#3 Maxio
A screenshot of the Maxio website.
Maxio's 2025 B2B SaaS Benchmarks Report pulls data from over 500 companies and focuses on efficient revenue growth. They offer an interactive tool that lets you filter by company size, pricing model, and go-to-market motion, so you can see how you compare to your true peers. Key metrics include ARR, CAC, growth rate, and net revenue retention, with insights into how sales and marketing spend is shifting. Their report is particularly useful for startups and established businesses looking to evaluate performance against reliable benchmarks. If you want a practical, customizable way to benchmark your metrics, Maxio delivers. Plus, they integrate with their billing platform, making it easy to track these numbers in real time.
#4 Pavilion
A screenshot of the Pavilion website.
Pavilion offers a community-driven approach to SaaS benchmarks, with a report that covers CAC ratios, NRR, growth rates, and ARR per employee. Their 2025 data shows median growth at 26%, with expansion ARR now representing 40% of new ARR—and over 50% for companies above $50M. They also break down GTM investment by funding stage, showing VC-backed companies spend 47% of revenue on sales and marketing versus 33% for PE-backed. Pavilion goes beyond just numbers, providing a global community of 10,000+ sales, marketing, CS, and RevOps leaders. If you want benchmarks plus a network of peers to discuss them with, this is a unique value. Their membership tiers give you access to exclusive data and events.
#5 Baker Tilly
A screenshot of the Baker Tilly website.
Baker Tilly brings an accounting firm's rigor to SaaS benchmarking, with a 2025 report and interactive display that helps you compare performance metrics. Their whitepaper covers key financial and operational metrics, and they offer a digital solutions suite that integrates with Sage Intacct for SaaS finance. This is a great option if you want benchmarks tied directly to your financial systems. They also provide advisory services to help you act on the data, not just see it. If you're looking for a trusted partner who can also handle your accounting, Baker Tilly is a strong choice. Their interactive display makes it easy to explore the data.
How to Choose the Right Benchmark Platform for You
First, think about what you need: raw data, interactive filters, or strategic advice. If you want to dive deep into filterable metrics, Benchmarkit or Maxio are your best bets. If you need validated, comprehensive data with a board-ready diagnostic, OPEXEngine is the way to go. For a community aspect and peer support, Pavilion adds that extra layer. And if you want benchmarks tied to your accounting, Baker Tilly integrates seamlessly. Consider your budget, your team's sophistication, and whether you need ongoing advisory. The right platform is the one that gives you confidence in your next growth decision.
Automating Your Benchmarking Workflow
Once you pick a platform, set up a quarterly cadence: pull your key metrics, compare against the benchmarks, and share the results with your team. Use the interactive tools to filter by your specific segment, and track changes over time. For OPEXEngine, schedule a custom diagnostic to get a board-ready report. For Maxio, integrate your billing data to automate metric tracking. For Pavilion, join the community discussions to get qualitative insights. Automate the data collection where possible, but always review the insights with your leadership team.
The Bottom Line
You can't improve what you don't measure. These five platforms give you the data to make smarter decisions about growth, efficiency, and investment. Whether you're a founder, CFO, or investor, pick the one that fits your needs and start benchmarking today. The data is there—use it to your advantage.