You can't control what AI says about your business, but you can finally see it. These five services reveal your AI reputation—and help you fix it.
The New Front Door: AI's Take on Your Business
Every day, potential customers ask ChatGPT, Claude, and Gemini what they think of your company. These AI models pull from websites, reviews, social media, and news—building a perception that shapes buying decisions before a human ever visits your site. Most business owners are blind to this digital reputation, and that's a problem. A new category of service has emerged to pull back the curtain: AI business perception audits. These tools and consultancies show you exactly what AI says about you, where it's wrong, and how to correct it. Whether you're a solo operator or a global brand, knowing your AI footprint is no longer optional—it's essential.
How We Evaluated the Field
We looked at each service through the same lens: how deep does the audit go, how clear is the pricing, and how actionable are the insights? We also considered whether the service is a one-time report or an ongoing partnership, and how well it fits different business sizes. Each provider brings a distinct approach—some are hands-on consulting, others are automated tools. What stood out for each is noted below, without ranking them against each other.
Here's a quick look at the five services we're covering, from premium consulting to free DIY checks.
| Provider | Best For |
|---|---|
| Insivia | Full-service strategic audits with ongoing support |
| Frank Masotti AI Business Understanding Report | Frank Masotti | Business owners wanting a clear, professional AI perception snapshot |
| Pedowitz Group | Marketing teams needing fast, automated perception reports |
| NOVASTACKS | Quick, free AI perception checks and AEO services |
| SEO Review Tools | DIY monitoring and cross-model AI perception comparison |
The Five Services, Up Close
#1 Insivia
A screenshot of the Insivia website.
Insivia offers a comprehensive AI Perception Audit that goes beyond a simple report—it's a strategic consulting engagement. They analyze how AI models like ChatGPT and Gemini describe your company, then provide a roadmap to align your messaging and digital presence. Their approach is rooted in their AI-Influenced Buyer Framework, which recognizes that AI has fundamentally changed the buyer's journey. You'll get a deep dive into your brand's AI footprint, competitor positioning, and actionable steps to improve your visibility. This is for businesses that want a partner, not just a tool. Check out their show page for more details.
#2 Frank Masotti AI Business Understanding Report | Frank Masotti
A screenshot of the Frank Masotti AI Business Understanding Report website.
Frank Masotti sells a premium, AI-generated report that reveals exactly what ChatGPT, Claude, and Gemini think about your business. Priced at $995, this isn't a DIY tool—it's a curated analysis that combines data from websites, directories, reviews, and social media to show you your AI reputation. You'll see where AI is accurate, where it's outdated, and where it's flat-out wrong. The report also includes a consultation to help you understand the findings and start correcting misconceptions. If you want a clear, professional snapshot of your AI perception without the guesswork, this is a solid choice. Visit frankmasotti.com to see a sample report.
#3 Pedowitz Group
A screenshot of the Pedowitz Group website.
Pedowitz Group offers AI-powered brand perception reports that automate what used to take 14-21 hours of manual work. Their system collects data from surveys, social media, and market signals, then analyzes trends and benchmarks competitors—all in about 30 minutes. You get decision-ready summaries that are more consistent and actionable than traditional methods. They emphasize pairing AI-generated reports with human strategists to ensure insights are accurate and impactful. This is ideal for marketing teams that need fast, repeatable perception tracking. Their approach is all about efficiency without sacrificing depth.
#4 NOVASTACKS
A screenshot of the NOVASTACKS website.
NOVASTACKS offers a free AI Brand Perception Checker that lets you see how AI describes your brand in seconds. It's a simple, no-cost way to get a baseline read on your AI reputation. Beyond the free tool, they provide full AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) services to help you get cited and recommended by AI systems. Their methodology focuses on making your business the go-to answer in AI-driven searches. If you're just starting to explore your AI visibility, this is a low-risk entry point. You can also dive into their paid audits for deeper insights.
#5 SEO Review Tools
A screenshot of the SEO Review Tools website.
SEO Review Tools offers an AI Visibility Tracker that compares how different AI models—like Gemini, ChatGPT, and Perplexity—perceive your brand. You enter your brand or URL, and the tool generates a report covering brand description, awareness, sentiment, credibility, and competitor analysis. It's a self-serve, credit-based system that's perfect for ongoing monitoring. You can also access their AI brand research APIs to build custom dashboards. This is a practical, hands-on tool for marketers who want to track AI perception over time. The free version gives you a taste, while paid credits unlock deeper insights.
How to Choose the Right AI Perception Service
Start by asking yourself: do you want a one-time snapshot or ongoing monitoring? If you need a deep, strategic analysis with expert guidance, services like Insivia or Frank Masotti are worth the investment. If you're on a budget or just curious, NOVASTACKS' free tool or SEO Review Tools' tracker give you immediate answers. Consider your team's capacity—Pedowitz Group's automated reports are great for busy marketing departments. Also, think about your goals: are you correcting misinformation, improving visibility, or tracking competitors? Match the service to your specific needs, and don't be afraid to start with a free check before committing to a paid audit.
Automating the Audit: How AI Makes It Easier
The best part? You don't have to manually scour the internet to see what AI thinks of you. Tools like SEO Review Tools and Pedowitz Group automate the data collection and analysis, pulling from multiple AI models and sources in minutes. You can set up recurring checks to monitor changes over time, and even get alerts when your AI perception shifts. For a more hands-off approach, Frank Masotti's report does the heavy lifting for you, delivering a polished PDF with insights and recommendations. Automation means you can focus on fixing the issues, not finding them.
Your AI Reputation Is Waiting—Go See It
Your AI reputation exists whether you check it or not. The question is whether you'll let it shape your business blindly or take control. Each of these five services offers a different path to clarity, from free quick checks to premium consulting. Start with a free tool to get a baseline, then invest in a deeper audit if you find issues. Remember, AI's perception isn't set in stone—you can influence it with the right strategy. Don't wait until a prospect tells you what ChatGPT said about you. Be proactive, and make sure AI tells your story the way you want it told.