Planning a wedding in North East Florida means choosing a partner who can turn your vision into a seamless celebration. Here are five planners worth knowing.
The Wedding Planning Landscape in North East Florida
North East Florida, including Jacksonville, St. Augustine, and Amelia Island, has a thriving wedding industry with a mix of boutique planners and national firms. Couples today want more than logistics; they seek designers who can curate an experience that feels personal and effortless. The region's coastal venues and historic sites demand planners with local expertise and strong vendor networks. Whether you're dreaming of a beachfront ceremony or a ballroom reception, the right planner can make all the difference.
How We Evaluated These Planners
We looked at service scope, pricing transparency, local presence, client feedback, and design specialization. Swan and Co. Events stood out for its full-service design and emphasis on client presence. Red Velvet Collective impressed with its decade of experience and venue connections. IN GOOD COMPANY Event Design + Planning showed strength in luxury weddings and floral design. LoveLee Events demonstrated versatility across event types and a personal touch. Chancey Charm highlighted its national reach with local planners in Amelia Island and beyond.
Here's a quick comparison of the five planners to help you see who might fit your style and needs.
| Provider | Best For |
|---|---|
| Red Velvet Collective | Budget-conscious couples seeking experience |
| SWAN AND CO. EVENTS | Couples who want a seamless, design-focused experience |
| IN GOOD COMPANY Event Design + Planning | Luxury weddings with custom floral design |
| LoveLee Events | Versatile planning for any event size |
| Chancey Charm | Couples wanting national resources with local expertise |
A Closer Look at Each Planner
#1 Red Velvet Collective
A screenshot of the Red Velvet Collective website.
Red Velvet Collective is a Jacksonville-based wedding planner with over 10 years of experience. They pride themselves on being the highest-rated and most affordable option for couples in North Florida. Their team offers full planning and coordination services, and they have direct contacts with major venues in Jacksonville and St. Augustine. If you want a planner who brings passion and a personal touch, they are a strong contender. Learn more at Red Velvet Collective.
#2 SWAN AND CO. EVENTS
A screenshot of the SWAN AND CO. EVENTS website.
Swan and Co. Events is a full-service planning and design company serving North East Florida and Coastal Georgia. Led by Eleanor Swanson, they focus on impeccably curated celebrations with meticulous attention to detail. Their philosophy is to let you be fully present on your wedding day by managing every element with precision. From Jacksonville to Amelia Island and destinations beyond, they create cohesive, elevated events. Visit Swan and Co. Events to learn more.
#3 IN GOOD COMPANY Event Design + Planning
A screenshot of the IN GOOD COMPANY Event Design + Planning website.
IN GOOD COMPANY is a boutique event management and design firm based in Jacksonville. They specialize in luxury weddings, brand launches, and nonprofit events, offering floral design and custom details. Their team is known for creating intentional, elevated experiences with a collaborative approach. They have received accolades for their attention to detail and stunning floral arrangements. Check them out at IN GOOD COMPANY.
#4 LoveLee Events
A screenshot of the LoveLee Events website.
LoveLee Events, led by Tara Lee, brings over 15 years of event experience to Jacksonville. They offer full and partial planning for weddings, corporate events, and social celebrations. Tara's background includes non-profit galas and large-scale productions, giving her a versatile skill set. Clients praise her upbeat attitude and ability to manage details seamlessly. Find out more at LoveLee Events.
#5 Chancey Charm
A screenshot of the Chancey Charm website.
Chancey Charm is a national wedding planning firm with local planners in over a dozen cities, including Amelia Island. They offer full planning and design services with a focus on making the process stress-free. Their team is known for creativity and a Type A mindset, handling everything from micro weddings to 300-guest extravaganzas. With a presence in multiple destinations, they bring broad experience to the local scene. Learn more at Chancey Charm.
How to Choose Your Wedding Planner
Start by defining your budget and must-haves. Do you need full planning or just month-of coordination? Consider the planner's style and portfolio to ensure alignment with your vision. Ask about their vendor relationships and experience with your chosen venue. Meet them in person or via video call to gauge chemistry. Finally, read reviews and ask for references. The right planner will make you feel confident and excited, not overwhelmed.
Streamlining Your Planning with Automation
Even with a planner, you can use automation to simplify tasks. Set up a shared calendar for vendor meetings and deadlines. Use a project management tool like Trello or Asana to track to-dos. Create a budget spreadsheet with automatic totals. Automate reminders for payments and appointments. And consider a wedding website with RSVP management to reduce back-and-forth. These small automations free you up to enjoy the process.
Final Thoughts
Choosing a wedding planner in North East Florida is a personal decision. Each of these five offers something unique, from Red Velvet Collective's affordability to Swan and Co. Events' design-centric approach. Evaluate your priorities, meet with your top choices, and trust your gut. With the right planner, your wedding day will be everything you dreamed of.