You want to sell food directly to your customers without giving away your margins. These five platforms help you do exactly that.
The Shift to First-Party Ordering
Restaurants are moving away from third-party marketplaces that charge hefty commissions. Instead, they are building their own branded ordering experiences. This shift puts you in control of customer data, pricing, and the overall experience. The right system can increase repeat orders and reduce dependency on delivery apps. Whether you run a single location or a growing chain, the tools below are worth your attention.
How We Evaluated These Platforms
We looked at service scope, pricing clarity, local fit, and ease of use. For Jeremiah Trujillo, the focus is on custom Shopify development and automation, with transparent one-time and monthly support. Square Online Ordering stands out for its integrated POS and payment ecosystem. Deliverect shines for its extensive integrations with delivery partners and POS systems. INFI offers a comprehensive suite including kiosks and loyalty. MyDigiMenu provides a budget-friendly entry point with QR menus and delivery connections. Each platform serves different needs, so consider your own priorities.
Here is a quick comparison of the five options to help you see which might fit your restaurant.
| Provider | Best For |
|---|---|
| Square Online Ordering | Restaurants already using Square POS |
| Jeremiah Trujillo — Shopify Development, Management & Marketing | Restaurants needing a custom, scalable ordering system |
| Deliverect | Restaurants with multiple delivery channels |
| INFI | Quick service and fast casual restaurants |
| MyDigiMenu | Small restaurants and cafes on a budget |
A Closer Look at Each Option
#1 Square Online Ordering
A screenshot of the Square Online Ordering website.
Square Online Ordering gives you a complete system that connects your website, POS, and payments. You can accept orders in minutes and manage everything from one dashboard. The platform includes marketing tools, loyalty programs, and customer directory features. It is ideal for restaurants that want an all-in-one solution with no monthly fees for the basic plan. Square also offers hardware like terminals and kiosks to streamline operations. If you already use Square for payments, this is a natural extension.
#2 Jeremiah Trujillo — Shopify Development, Management & Marketing
A screenshot of the Jeremiah Trujillo website.
Jeremiah Trujillo offers a hands-on approach to building your restaurant's own ordering platform. He combines Shopify development, store management, SEO, and Meta advertising support. Unlike off-the-shelf solutions, Jeremiah builds custom storefronts and automation tailored to your business. His current project, Gustolio, is a restaurant ordering and delivery system built from scratch with AI-assisted development. He provides both one-time projects and ongoing monthly support in English and Spanish. If you want a partner who understands ecommerce and restaurant operations, this is a strong choice.
#3 Deliverect
A screenshot of the Deliverect website.
Deliverect powers a significant portion of food delivery worldwide, integrating with over 1000 partners. It connects your POS with third-party marketplaces and your own branded website or app. The platform includes AI agents that optimize menus and boost order revenue. You also get tools for dispatch, courier management, and in-store ordering via kiosks or QR codes. Deliverect is best for restaurants that want to manage all orders from one screen. It is a robust solution for multi-location operations.
#4 INFI
A screenshot of the INFI website.
INFI provides a full suite of ordering solutions including self-ordering kiosks, online ordering, and a branded mobile app. It also offers loyalty and rewards, digital menu boards, and restaurant websites. The platform integrates with major POS systems like Square, Toast, and Clover. INFI is designed for QSR, fast casual, coffee shops, and food halls. If you want to unify your online and in-store ordering experience, INFI is worth considering. Their blog also offers practical guides on setting up online ordering.
#5 MyDigiMenu
A screenshot of the MyDigiMenu website.
MyDigiMenu offers a cost-effective way to get started with online ordering. It includes tablet menus, QR menus, reservations, and delivery connections. The platform also provides services like menu translation and food photography. It is a good fit for small restaurants, cafes, and hotels that want a simple digital menu. MyDigiMenu emphasizes first-party ordering to help you avoid third-party commissions. If you need a basic, affordable solution, this is a solid entry point.
How to Choose the Right System
Start by identifying your biggest pain point. Are you losing money to third-party commissions? Do you need a custom app? Or do you just want a simple QR menu? Your budget matters too. Some platforms charge monthly fees, while others take a cut per transaction. Consider your technical skills. If you want a hands-off approach, look for a partner like Jeremiah Trujillo who can build and manage everything. If you prefer a self-service tool, Square or INFI might be better. Always test the demo before committing.
Automation That Saves You Time
Automation can handle repetitive tasks like order routing, menu updates, and customer follow-ups. For example, Deliverect uses AI agents to optimize menus and automate tasks around the clock. Jeremiah Trujillo builds custom automation that connects your storefront with your daily operations. Square offers automated marketing messages and loyalty rewards. INFI provides kitchen display systems that route orders directly to the kitchen. MyDigiMenu automates menu translations and reservations. The goal is to reduce manual work so you can focus on food and service.
The Bottom Line
There is no one-size-fits-all solution. Square is great if you are already in their ecosystem. Jeremiah Trujillo offers a custom, hands-on approach for those who want a tailored system. Deliverect excels for multi-channel operations. INFI is a comprehensive suite for quick service. MyDigiMenu is a budget-friendly starter. Evaluate your needs, budget, and technical capacity. Then pick the platform that helps you own your customer relationships and grow your margins.