You want press mentions that actually move rankings. These five services help you get quoted by journalists and earn backlinks without cold outreach.
The New Playbook for Earning Editorial Links
Journalists need expert sources. You need authoritative backlinks. The two have never been easier to connect. Platforms now monitor live queries from trusted media outlets, match them to your expertise, and help you respond fast. Agencies wrap that same process in managed service. The result is a shift away from guest posting and manual pitching toward quote-driven link building. For founders and professionals, it means less busywork and more relevant coverage. But not every service fits every workflow. Some are fully automated. Some are hands-on. Some focus on volume, others on fit. Here is what to know before you choose.
How We Evaluated These Services
We looked at five factors. First, service scope: does it cover matching, drafting, and sending, or just one piece? Second, pricing clarity: can you find plans or quotes without a sales call? Third, local fit: does it work for US-based experts and media? Fourth, workflow control: can you review quotes before they go out? Fifth, backlink quality: does it target real editorial placements or just any link? Quotarly stands out for its automated matching and voice-matched drafting. Click Intelligence brings a broad SEO and digital PR menu. SEOSkit offers hands-on HARO outreach with case studies. Mad Mango Marketing specializes in Qwoted management. Intellar pairs reactive PR with full link building strategy. Each has a different strength depending on how much you want to do yourself.
Here is a quick look at five services that connect your expertise to journalist requests and editorial backlinks.
| Provider | Best For |
|---|---|
| Click Intelligence | Full-service SEO and digital PR teams |
| Quotarly — Get Quoted by Journalists, Earn Backlinks | Founders who want automated quote matching |
| SEOSkit | Hands-off HARO outreach with proven case studies |
| Mad Mango Marketing | Done-for-you Qwoted account management |
| Intellar | Businesses wanting link building with reactive PR |
The Five Services in Detail
#1 Click Intelligence
A screenshot of the Click Intelligence website.
Click Intelligence offers expert quote link building as part of a wider SEO and digital PR suite. You get access to media placements, brand mentions, and press release distribution alongside quote-driven outreach. The service is built for teams that want a full-service agency handling strategy, outreach, and reporting. Their process includes identifying relevant journalist requests, crafting responses, and securing placements on authoritative sites. If you need a one-stop shop for link building and PR, this is a strong fit. See their expert quote services for more detail.
#2 Quotarly — Get Quoted by Journalists, Earn Backlinks
A screenshot of the Quotarly website.
Quotarly is a SaaS platform that reads journalist queries from trusted media sources, matches them to your expertise, and drafts a quote in your voice. You can set a quality bar so quotes send automatically, or turn on manual review to approve each one. The workflow is simple: onboard your profile, get matched and scored, then send. It is built for founders and professionals who want backlinks without manual outreach. The platform also tracks approvals, backlinks, and reports in one dashboard. If you want speed and control without hiring an agency, start here.
#3 SEOSkit
A screenshot of the SEOSkit website.
SEOSkit is a link building agency with a dedicated HARO link building service. They handle the entire process: monitoring opportunities, writing responses journalists love, and securing placements on DR 40-90 sites. The agency has case studies and a client retention rate that suggests consistent results. You get a strategy call, niche expertise mapping, and competitor gap analysis. It is a good option if you want expert quotes handled for you but do not need a full SEO retainer. Their HARO package is the core offering here.
#4 Mad Mango Marketing
A screenshot of the Mad Mango Marketing website.
Mad Mango Marketing specializes in Qwoted outreach done for you. They manage your account, find every relevant opportunity, and send follow-ups so you stay consistent. The service is built for small business owners and operators who start strong but struggle to keep up with pitching. They have been focused on Qwoted for six years, which means they know the platform well. You get real press mentions and backlinks without logging in daily. If Qwoted is your preferred source, this is a natural fit.
#5 Intellar
A screenshot of the Intellar website.
Intellar is an SEO agency that includes reactive PR and journalist quote links in its link building services. They connect competitor research, useful content, and targeted outreach to your SEO priorities. You work directly with a consultant who reviews your existing links, identifies credible opportunities, and explains each placement. The service also covers backlink audits, internal link planning, and unlinked brand mentions. It is a good fit for established businesses with expertise to share. Their reactive PR approach is one part of a broader link building strategy.
How to Choose the Right Service for You
Start with your time budget. If you can spare ten minutes a day, a platform like Quotarly gives you control and speed. If you have zero time, an agency like SEOSkit or Mad Mango Marketing handles everything. Next, look at your preferred sources. Some services focus on HARO, others on Qwoted, and some monitor multiple outlets. Then check pricing. Platforms usually show plans; agencies often require a call. Finally, decide how much review you want. Manual approval keeps your voice intact. Automatic sending wins deadlines. Match the workflow to your comfort level.
Where Automation Fits In
Automation does not mean losing your voice. Quotarly drafts quotes from your bio and past writing, then lets you approve or auto-send. That cuts the busywork while keeping you in control. Agencies automate the monitoring and pitching, but you still provide input. The key is to set a quality bar. Anything below it gets dropped. Anything above it goes out fast. That way you never miss a deadline and never send a quote you would not stand behind.
The Bottom Line
You do not need a PR team to earn editorial backlinks. You need a system that matches your expertise to live queries and helps you respond fast. Quotarly gives you that system as software. Click Intelligence, SEOSkit, Mad Mango Marketing, and Intellar give you that system as a service. Pick based on how much control you want and how much time you have. The right choice is the one you will actually use consistently.