Your hotel or venue runs on bookings, events, and relationships. The right platform keeps all three in sync—without adding chaos to your day.
The New Backbone of Hospitality Sales
Hotel and venue sales teams are done with disconnected tools. They want one place to manage inquiries, proposals, event orders, and guest data. That demand has pushed sales and catering software to become the operational core for properties of all sizes. Modern platforms now blend CRM, booking management, and analytics to help you win group business and deliver flawless events. The shift is clear: less admin, more selling.
How We Evaluated These Platforms
We looked at five factors that matter to hotel and venue teams. First, service scope: does it cover the full event lifecycle from inquiry to invoice? Second, pricing clarity: can you find straightforward pricing or request a demo without a maze? Third, local fit: does it support US-based properties, multi-property groups, and regional event workflows? Fourth, integration depth: how well does it connect with PMS, CRM, and other tools you already use? Fifth, user experience: is it easy to learn and adopt across sales, catering, and operations? Each platform below stood out in different ways. Thynk impressed with its Salesforce-native architecture and unified data model. Infor showed strength in complex, multi-property event operations. STS Cloud delivered simplicity and affordability for independent hotels. Amadeus brought deep enterprise-grade sales and catering capabilities. Event Temple won praise for its hotel-specific sales pipeline and fast onboarding.
Here is a quick look at five platforms that can help you sell more groups, meetings, and events—without drowning in spreadsheets.
| Provider | Best For |
|---|---|
| Infor Sales & Catering | Complex, multi-property event operations |
| Thynk - Commercial & Operations Platform for Hotels & Venues | Salesforce-native unification of sales and operations |
| STS Cloud | Simple, affordable sales and catering for independents |
| Amadeus Sales & Catering | Enterprise-grade group sales and event management |
| Event Temple | Fast adoption and hotel-specific sales pipeline |
The 5 Platforms in Focus
#1 Infor Sales & Catering
A screenshot of the Infor Sales & Catering website.
Infor Sales & Catering is built for properties that need control over complex event operations. It automates the full event lifecycle—from booking to final billing—so your team can reduce manual handoffs and keep every detail on track. You get real-time visibility into resources, menus, and guest rooms, which helps protect margins and deliver consistent guest experiences. The platform is cloud-based and designed for hotels, resorts, stadiums, universities, and event venues. If you manage multiple properties or high-volume events, Infor gives you the structure to scale without losing precision.
#2 Thynk - Commercial & Operations Platform for Hotels & Venues
A screenshot of the Thynk - Commercial & Operations Platform for Hotels & Venues website.
Thynk is a Salesforce-powered platform that unifies CRM, booking, and analytics for hotels and venues. It centralizes customer data so your sales, catering, and operations teams work from one source of truth. You can drive B2B, group, and MICE bookings while streamlining event delivery and maximizing space profitability. The platform is built for hotels, venues, and convention centres, with tools for inquiries, distribution, and direct booking. If you want to break down silos and boost direct sales, Thynk gives you a smart, scalable foundation.
#3 STS Cloud
A screenshot of the STS Cloud website.
STS Cloud is a cloud-based sales and catering solution that keeps things simple and affordable. It includes a full-featured CRM, catering function diary, BEOs, banquet checks, and contracts—all in one place. You can manage group room blocks, capture leads, and generate digital proposals without heavy training. The platform is designed for hotels, event venues, and management companies that want an easy-to-use system. If you need a straightforward tool that saves time and helps you close more business, STS Cloud is worth a look.
#4 Amadeus Sales & Catering
A screenshot of the Amadeus Sales & Catering website.
Amadeus Sales & Catering is part of a comprehensive hospitality suite that includes Delphi and MeetingBroker. It is built for hotels and venues that need enterprise-grade tools for group sales and event management. You get deep functionality for proposals, diagramming, and service optimization, all connected to a broader ecosystem. The platform is trusted by large hotel chains and complex venues that require robust reporting and integration. If you operate at scale and need a proven, end-to-end solution, Amadeus delivers the depth.
#5 Event Temple
A screenshot of the Event Temple website.
Event Temple is a hotel sales and catering platform purpose-built for properties that want to sell more groups, meetings, and events. It combines a sales CRM, booking engine, and venue management tools in one system. You get e-proposals, smart mail, digital invoicing, and workflows that keep your pipeline moving. The platform is used by over 1,400 hotels in 45+ countries and is praised for being easy to use and quick to deploy. If you want a system your team will actually use—and see results fast—Event Temple is a strong contender.
How to Choose the Right Platform for Your Property
Start by mapping your event lifecycle. Where do leads come from? How do you build proposals? Who manages BEOs and billing? Then match those steps to a platform’s strengths. If you rely on Salesforce, Thynk is a natural fit. If you need deep multi-property controls, look at Infor or Amadeus. For independent hotels that want simplicity, STS Cloud or Event Temple may be the better call. Always ask about pricing, implementation time, and support. And don’t forget integrations—your PMS, accounting, and CRM need to talk to each other. The right choice is the one your team will actually use every day.
Where Automation Fits In
Automation should remove repetitive tasks, not add complexity. Use it to route inquiries, send follow-ups, generate proposals, and update room blocks. Platforms like Thynk and Event Temple shine here because they embed automation into the sales pipeline. Infor and Amadeus offer robust workflow engines for complex operations. STS Cloud keeps it simple with document merge and e-signatures. The goal is to let your team focus on relationships while the system handles the busywork.
The Bottom Line
You have five strong options, each with a different center of gravity. Infor leads with operational control. Thynk unifies data and sales on Salesforce. STS Cloud keeps it simple and affordable. Amadeus brings enterprise depth. Event Temple delivers speed and usability. Your job is to pick the one that matches your property’s size, tech stack, and sales motion. Do that, and you’ll turn more inquiries into booked business—and deliver events your guests remember.