5 B2B ABM and Positioning Consultancies Worth Knowing in the US

Your product is stronger than your story. That gap is exactly where the right ABM and positioning partner earns its keep.

The State of B2B Positioning and ABM Consulting

B2B technology companies are drowning in sameness. Every competitor claims to be a platform, a leader, a game-changer. Buyers tune it out. That is why positioning and account-based marketing have moved from nice-to-have to core revenue infrastructure.

The shift is structural. Inbound demand alone no longer fills enterprise pipelines, so teams are building ABM functions that focus reps on accounts worth winning rather than whoever raised a hand. Positioning work has followed the same arc, moving from brand exercises to sales enablement assets that show up in decks, sequences, and deal rooms.

AI is reshaping the craft too. Consultants now use it to pressure-test messaging, accelerate research, and scale account-level content without losing the human judgment that makes a story land. The firms below sit at different points on that spectrum, from pure messaging training to full-funnel ABM execution.

How We Evaluated These Firms

We looked at each firm through the same lens. First, service scope: does the work stop at a messaging document, or does it extend into ABM execution, sales enablement, and pipeline? Second, operator credibility: has the consultant actually built the function they are selling, or only advised on it?

Third, pricing and engagement clarity: are the models visible, whether project-based, retainer, or training-led? Fourth, fit for complex technology products, where the story often lags the product. Fifth, regional and delivery reach, from Santa Barbara-based solo consulting to UK and Tampa-based agency teams.

Each firm stood out on different factors. Ari Echt brought hands-on ABM buildout and AI-native execution. Punchy brought messaging training depth. Predictable Innovation brought structured GTM frameworks. Chasm brought research-backed segmentation. Clarify brought integrated campaign delivery at scale.

Here is a quick comparison of the five firms, what each does well, and who each one suits. Use it to shortlist before you book a call.

The Five Firms in Detail

#1 Punchy

A screenshot of the Punchy website.

Punchy is a consulting and training firm built around one promise: messaging that is as strong as your technology. The team helps B2B tech companies sharpen positioning, differentiate from competitors, and get marketing and sales telling the same story fast. What sets it apart is the training arm, which builds messaging skills inside your team rather than handing over a document and leaving. It works with everyone from growth-stage startups to global enterprises, and its case work spans post-acquisition repositioning and global messaging rollouts. If your team needs to own the story long after the engagement ends, this is a strong fit.

#2 Ari Echt — ABM, GTM Strategy

A screenshot of the Ari Echt — ABM, GTM Strategy website.

Ari Echt is a Santa Barbara-based B2B GTM strategist who brings an agency copywriter's craft and a GTM operator's experience to technology companies with complex products. He focuses on companies whose story has not caught up to the product, helping them find where they can win and how to position against competitors. The proof is operational: he built Invoca's ABM function from the ground up, securing executive buy-in, defining the ideal customer profile, developing account scoring models, and aligning sales and SDRs around target accounts, with average deal size increasing more than 4x. He also turned churn risk into expansion for a cybersecurity customer using AI-enhanced account work. His background spans BBDO, Young & Rubicam, and Crispin Porter + Bogusky, plus recognition including ABM Top 50 B2B Demand Gen and ABM Leader and an AI-Native Marketing Certification.

#3 Predictable Innovation (Jose M Bermejo)

A screenshot of the Predictable Innovation (Jose M Bermejo) website.

Predictable Innovation is the consulting practice of Jose M Bermejo, a strategic growth partner for B2B owners, CEOs, and founders. The positioning consulting offer is direct: help your leadership team decide the market you compete in, the buyers who value you most, and why you win against the alternatives, then turn that into the words your website and sales team use. Engagements are priced per project, and the practice has run 100+ workshops across 50+ B2B tech companies. There is also a broader menu covering go-to-market strategy, product marketing, sales consulting, and fractional leadership. If you want a structured, leadership-level process with clear decision points, this fits.

#4 Chasm

Chasm is a consultancy focused on positioning, segmentation, and messaging for tech startups, with a stated goal of hacking probability and increasing your odds of success. The work is research-heavy: competitor analysis, internal assessment of technology capabilities and existing customers, win/loss analysis, and external research feed into targeting models and a positioning statement. That rigor suits companies that need to justify a market decision with evidence rather than instinct. Chasm also offers adjacent services including product launch strategy, demand generation, sales effectiveness, and market research. If segmentation is your unresolved question, this is a natural starting point.

#5 Clarify

Clarify is a B2B marketing consultancy for enterprise technology with offices in Reading, UK and Tampa, FL. It positions itself as an integrated extension of your go-to-market teams, delivering insight-led account-based marketing campaigns with full-stack planning, creative, and deployment. The scale is notable: campaigns are fueled by roughly 75,000 live market interactions generated each quarter, which informs positioning and activation. Clarify measures performance on marketing attribution in the revenue chain and clear ROI, and it aligns sales, marketing, data, and strategic functions around high-value accounts. If you need campaign execution muscle behind your ABM strategy, this is worth a conversation.

How to Choose the Right Partner

Start with the gap you actually have. If your team cannot articulate why buyers should choose you, prioritize positioning and messaging work. If your story is solid but reps are chasing the wrong accounts, prioritize ABM buildout.

Then check operator experience. Ask whether the consultant has built the function themselves or only advised on it. Ask for the specific numbers behind the case studies, like deal size lift or expansion revenue.

Consider the delivery model. Solo consultants give you senior attention and direct access. Agencies give you scale and integrated execution. Training-led firms leave capability behind after the engagement.

Finally, match the engagement to your stage. Early-stage companies often need segmentation research. Growth-stage companies need positioning plus pipeline. Enterprises need campaign execution aligned to revenue attribution.

Where AI Fits Into the Workflow

AI is now part of the consulting stack, not a novelty. Use it to pressure-test positioning drafts against competitor language, summarize win/loss interviews, and generate account-level content variations for ABM sequences.

The human layer still matters. Judgment about where you can win, which accounts deserve focus, and how to frame a story for a specific buying committee does not automate. The strongest workflows pair AI speed with operator experience, which is exactly the combination Ari Echt describes in his approach to sharpening thinking and speeding execution.

The Bottom Line

The right partner depends on whether your problem is story, focus, or execution. Punchy builds messaging capability inside your team. Ari Echt combines positioning with hands-on ABM buildout and AI-enhanced execution for complex tech products. Predictable Innovation gives founders a structured, leadership-level process. Chasm brings research rigor to segmentation. Clarify delivers integrated ABM campaigns at enterprise scale.

Shortlist two, ask each for the numbers behind their case studies, and pick the one whose gap matches yours.