AR filters are no longer a novelty—they are a direct line to your customer's camera roll. Here are five agencies turning scans and taps into real business results.
What are Creative & Digital Services services?
Augmented reality has moved from gimmick to growth channel. Brands now use TikTok effects, Snapchat lenses, and WebAR to drive engagement, try-ons, and foot traffic. The agencies below specialize in building these experiences—some with global platform partnerships, others with a sharp focus on phygital integration and small-business accessibility.
What we looked at when researching Creative & Digital Services
We evaluated each agency on service scope (AR filters, WebAR, phygital products, AI), platform partnerships and publishing support, pricing clarity, and how well their offerings fit different business sizes and needs. No single agency wins on every factor—your best choice depends on whether you need a viral social lens, a full phygital campaign, or a simple QR-to-Linktree setup.
| Provider | Best For |
|---|---|
| GLOAM | Brands seeking platform-certified AR campaigns |
| Filter Factory AR | Small businesses wanting phygital upgrades |
| Groove Jones | Native social AR with organic reach |
| TEJ | Direct, in-house AR development |
| FilterMaker Agency | Snapchat-focused lens campaigns |
A closer look at 5 standout Creative & Digital Services
#1 GLOAM
A screenshot of the GLOAM website.
GLOAM is a UK-based AR filter agency trusted by Google, LEGO, and the NBA. They are an official Snapchat Partner and a Top 1% TikTok Filter Creator, which means your lenses can be published natively and reach audiences where they already scroll. Their portfolio includes try-on filters, 3D games, and WebAR experiences that need no app install. If you want a proven partner for high-profile brand campaigns, GLOAM is a strong starting point. You can see their work and process at gloam.io.
#2 Filter Factory AR
A screenshot of the Filter Factory AR website.
Filter Factory AR takes a different angle: they build AR filters, QR codes, and NFC tap experiences directly into the physical items you already sell. Think flyers, stickers, business cards, shirts, and bottles that open your digital world with one scan. They also handle custom Linktree setup, AI integration, and WebAR that works right in the browser. This makes them a practical choice for small businesses that want to bridge physical and digital without a massive budget. Learn more at thephygitalfactory.com.
#3 Groove Jones
Groove Jones is an official developer for Facebook, Instagram, Snapchat, and TikTok, so they can publish your AR lenses directly to those platforms at no hosting cost. Their work has racked up over 20 million views and includes face filters, image recognition, AR portals, and games for major brands. They also work closely with platform ad teams to amplify campaigns. If you need a native social AR experience with organic reach built in, Groove Jones is worth a look. See their social AR work at groovejones.com.
#4 TEJ
TEJ is a Dublin-based studio that builds TikTok filters, Snapchat lenses, and WebAR in-house—no subcontracting. They work directly with brands like PUMA, adidas, and DHL, and also white-label for agencies such as TBWA. That means you get the person who quotes the project also building it, which can speed up revisions and keep communication tight. If you value direct access to the maker and a no-middleman approach, TEJ fits well. Explore their AR filter work at tej.ie.
#5 FilterMaker Agency
A screenshot of the FilterMaker Agency website.
FilterMaker Agency is an official Snapchat Partner and part of the Snap Lens Network, focused on custom Snapchat filters and lenses. Their process is clear: set objectives, create assets, launch on your Snapchat account, then debrief with performance analysis. They support brands and agencies worldwide, with a strong presence in France. If Snapchat is your primary channel and you want a partner with formal platform recognition, FilterMaker is a solid option. Check their portfolio at filtermaker.fr.
How to choose the right Creative & Digital Services
Start with your goal. If you need a viral social lens, look for official platform partners like GLOAM, Groove Jones, or FilterMaker. If you want to connect physical products to digital experiences, Filter Factory AR's phygital approach may save you time and money. For direct, in-house development without agency layers, TEJ is a strong fit. Always ask about publishing support, revision policies, and whether they handle both AR and the physical touchpoints.
Expert Conclusion
The AR filter space is maturing fast. The right agency depends on whether you need global brand polish, small-business practicality, or a specific platform focus. Use this list as a starting point—then reach out and see who understands your customers' screens.