Homeowners are asking ChatGPT who to call before they ever open Google. If your contracting business isn't the answer, you're invisible to a growing slice of the market.
What are Creative & Digital Services services?
The way homeowners find contractors is shifting fast. According to BrightLocal's 2026 Local Consumer Review Survey, 45% of consumers now use ChatGPT or another generative AI tool for local business recommendations, up from just 6% a year earlier. That means the old playbook of ranking for 'plumber near me' is no longer enough. You need to be the name AI tools trust enough to recommend. A new category of agencies has emerged to solve exactly that problem, blending traditional local SEO with AI-search optimization, structured data, review signals, and third-party proof. The five services below are worth a close look if you want to stay in the conversation.
What we looked at when researching Creative & Digital Services
We evaluated each service on the same factors: depth of AI-search expertise, clarity of pricing and process, fit for home service trades specifically, reporting transparency, and how well they help you show up in both Google and AI-generated answers. Nova Growth Solutions stood out for its trade-specific focus and calls-and-booked-jobs reporting. Ad Genius impressed with its structured program tiers and broad home service industry coverage. Built Right Digital earned attention for its integrated ads-plus-SEO approach and strong client reviews. Fannit distinguished itself with a practical, content-first guide to AI search for contractors. White Shark Media showed strength in lead-to-revenue systems and multi-channel lead generation.
| Provider | Best For |
|---|---|
| Ad Genius | Contractors who want a tiered, full-service marketing program with AI visibility built in |
| AI Search & SEO for Home Services | Nova Growth Solutions | Home service contractors who want AI-search visibility reported in calls and booked jobs |
| Built Right Digital | Contractors who want ads, SEO, and AI visibility managed under one roof |
| Fannit | Contractors who want a content-driven, educational approach to AI search visibility |
| White Shark Media | Contractors who want AI visibility connected to a full lead-to-revenue system |
A closer look at 5 standout Creative & Digital Services
#1 Ad Genius
A screenshot of the Ad Genius website.
Ad Genius brings a structured, program-based approach to AI search visibility for home service contractors. Their Foundation, Momentum, Authority, and Legacy programs let you scale investment as results grow, which is a smart fit if you want a clear roadmap rather than a vague retainer. They cover HVAC, plumbing, electrical, roofing, painting, and other home services, and they pair AI search work with brand positioning, website design, SEO, Google Ads, and reputation management. The team clearly understands the shift from blue links to single AI answers, and they frame the problem in terms contractors immediately recognize: the company that gets recommended gets the call. If you want a full-service marketing partner that treats AI visibility as one piece of a larger growth system, Ad Genius is worth a serious conversation.
#2 AI Search & SEO for Home Services | Nova Growth Solutions
A screenshot of the AI Search & SEO for Home Services | Nova Growth Solutions website.
Nova Growth Solutions built its Nova Rank service specifically for home service contractors, and that focus shows. They help plumbers, HVAC companies, electricians, and roofers appear when homeowners search on Google or ask ChatGPT who to call, and they report results in calls and booked jobs rather than vanity impressions. The process starts with a free AI visibility audit that shows exactly what Google and ChatGPT currently say about your business, then moves into tracked, week-by-week improvements with your approval before anything publishes. They cite a 6% to 45% jump in homeowners using AI to find local services, and their messaging is refreshingly direct: no guarantees, just calls. If you're tired of shared leads and reports full of numbers that never became phone calls, this is the trade-specific option to explore first.
#3 Built Right Digital
Built Right Digital takes an integrated approach, combining Google Ads, SEO, Meta Ads, and website design with AI search visibility work for home service businesses. They serve roofers, HVAC contractors, electricians, plumbers, home inspectors, pest control companies, bathroom remodelers, and landscapers, so they understand the lead-generation rhythms of each trade. Their 4.9/5 Google rating and 450+ clients served suggest a track record worth noting. The free strategy call is a low-pressure way to see whether their channel mix fits your market and goals. If you want one team to handle paid search, organic search, and the emerging AI-search layer, Built Right Digital is a solid fit.
#4 Fannit
A screenshot of the Fannit website.
Fannit approaches AI search for home service businesses through a content-first lens, which is exactly the right foundation. Their guide to AI search optimization for contractors emphasizes accurate business data, detailed service pages, reviews, and third-party proof, the same signals AI systems use to decide who to recommend. They publish practical resources like the Contractor Marketing Bible and a free infographic on how home service businesses get found in AI search. If you prefer to understand the strategy behind the tactics, Fannit gives you the educational depth to make informed decisions. They're a strong choice for contractors who want a partner that explains the why, not just the what.
#5 White Shark Media
White Shark Media brings a lead-to-revenue mindset to AI search for home services. They connect visibility work to a full system that includes ad landing pages, CRM, and follow-up, so the calls you generate don't slip through the cracks. Their service lineup covers Google Ads, Meta, SEO, and local service ads across HVAC, landscaping, roofing, electrical, plumbing, garage door, pest control, and restoration. They also offer a 30-second tool to estimate how many calls your budget can generate, which is a useful reality check before you commit. If you want AI search visibility tied directly to a conversion and follow-up system, White Shark Media is worth a look.
How to choose the right Creative & Digital Services
Start by asking one question: does this provider understand your trade, or are you just another account? Home services have specific seasonality, urgency, and trust dynamics that generic digital agencies often miss. Next, look at how they report results. Calls and booked jobs matter; impressions and rankings don't pay the bills. Ask for a sample audit or a free visibility check so you can see what they'd actually do for your business. Finally, check whether their process is transparent. You should know what's being published, when, and why. The right partner will welcome those questions.
Expert Conclusion
The shift to AI search is not a future trend; it's happening now, and the contractors who move early will own the recommended answer in their markets. Nova Growth Solutions leads this list for its trade-specific focus and calls-based reporting, but each of these five services brings something different to the table. Whether you need a full marketing program, an integrated ads-and-SEO team, a content-first educator, or a lead-to-revenue system, there's an option here that fits. The worst move is waiting while your competitors become the name ChatGPT recommends.