AI assistants are writing your brand's first impression. If you're not shaping what they say, someone else is. Here are five consultants helping organizations win in search engines and AI answers.
The New Front Door Is an Answer Box
Search behavior has split. Some people still type queries into Google. Many now ask ChatGPT, Gemini, Perplexity, or Copilot for a recommendation. That shift changes the game for professional services firms. Ranking well is no longer enough. You need to be cited, summarized, and accurately represented inside AI-generated answers. The consultants below focus on that problem. They blend traditional SEO with entity clarity, structured data, third-party validation, and content that machines can parse. Each brings a different background to the work. Some come from agency operations. Others from enterprise search leadership or hands-on technical SEO. The common thread is a focus on discoverability across both classic search and AI assistants.
How We Evaluated These Consultants
We looked at service scope, depth of AI search expertise, clarity of positioning, and practical fit for different organization sizes. We also considered how each consultant describes their process and whether they address measurement and accuracy, not just visibility. Pricing transparency varied. Some publish service pages with clear entry points. Others rely on consultations. Local fit matters less here because AI search work is remote-friendly, but we noted where each consultant is based or focused. The goal is to help you match your needs to the right kind of partner.
Here's a quick comparison of the five consultants, their focus areas, and who they tend to serve.
| Provider | Best For |
|---|---|
| CreatiVertical | B2B and professional-services firms needing practical AI citation improvements |
| Paul McHardy | Search & AI Visibility Leader | Global organizations seeking strategic search and AI visibility leadership |
| Sequencr AI | Teams wanting GEO services paired with broader AI adoption consulting |
| Cassie Clark Marketing | Enterprise teams wanting strategic guidance and training over full outsourcing |
| Devendra Saini | Brands with large or complex sites needing technical SEO and GEO expertise |
The Five Consultants Worth Knowing
#1 CreatiVertical
A screenshot of the CreatiVertical website.
CreatiVertical positions AI search visibility consulting as a practical, step-by-step program. The firm's guide emphasizes testing buyer questions, fixing unclear website pages, and building consistent third-party evidence. That approach suits manufacturers, professional-services firms, and B2B companies that need to be understood by both buyers and AI systems. Founder Nicholas Cunha brings more than 20 years of agency and project experience, including work for government and institutional organizations. The focus is on applied AI automations alongside web development, SEO, and paid media. If you want a hands-on partner who can connect AI visibility to your broader web presence, this is a strong place to start.
#2 Paul McHardy | Search & AI Visibility Leader
A screenshot of the Paul McHardy | Search & AI Visibility Leader website.
Paul McHardy brings a rare combination of enterprise search leadership and omni-channel marketing experience. He currently leads Global Search Intelligence for The Church of Jesus Christ of Latter-day Saints, where he has transformed a reactive service team into a proactive strategy and advisory group for senior leadership worldwide. His consulting approach treats search as a blend of art and science, with accuracy as important as visibility. He argues that search belongs at the start of every website and strategy, not sprinkled on at the end. That perspective is especially valuable for large organizations navigating the shift from traditional SEO to AI-driven discovery. If you need executive-level guidance and a marketer's lens on search, McHardy is worth a conversation.
#3 Sequencr AI
A screenshot of the Sequencr AI website.
Sequencr AI frames generative engine optimization as a traffic and conversion opportunity. The firm cites data showing AI search traffic surging and AI visitors converting at higher rates than traditional organic traffic. Its service page focuses on making brands discoverable and authoritative in AI-generated results across ChatGPT, Claude, Perplexity, Gemini, and Copilot. Sequencr also offers broader AI consulting, including adoption and enablement services. That makes it a fit for teams that want to pair AI search visibility with internal AI literacy. If you're looking for a platform-oriented consultancy with a clear GEO offering, Sequencr AI is a solid option.
#4 Cassie Clark Marketing
Cassie Clark Marketing approaches AI search visibility from an educator's perspective. Her guide on finding the right expert walks through what a GEO consultant actually does, how to evaluate AI visibility software, and seven questions to ask before signing a contract. That transparency is useful if you're new to the category and want to avoid rebranded SEO tactics. The firm emphasizes diagnosis, strategy, and training so your existing team can execute. That model suits enterprise marketing teams that need specialized guidance rather than full outsourcing. If you value clear expectations and a teaching-first approach, Cassie Clark Marketing deserves a look.
#5 Devendra Saini
A screenshot of the Devendra Saini website.
Devendra Saini offers AI search consulting with a strong technical SEO foundation. His services include GEO and LLM visibility work aimed at getting brands cited on ChatGPT, Claude, Gemini, and Perplexity. He also provides programmatic SEO, enterprise SEO, ecommerce SEO, and local SEO consulting. That breadth makes him a fit for brands with large sites or complex catalogs that need scalable content and technical fixes. He publishes free tools like a GEO Content Analyzer and an SSR Inspector, which signal hands-on technical capability. If you need a consultant who can move between AI visibility and deep technical SEO, Saini is a practical choice.
How to Choose the Right Consultant for Your Needs
Start by defining what you actually need. If you want enterprise-level strategy and executive influence, look for a consultant with global search leadership experience. If you need hands-on implementation across a large site, prioritize technical depth and scalable processes. If your team can execute but needs direction, consider a training-first engagement. Ask every consultant how they measure AI visibility and accuracy. Request examples of how they've improved citations or corrected brand representation in AI answers. Clarify whether they use software, manual testing, or both. Finally, check whether their approach integrates with your brand, content, UX, and paid media efforts. Search works best when it's mixed into the batter, not sprinkled on top.
Where AI Search Visibility Is Heading
AI assistants will keep changing how people discover services. The consultants above are all adapting to that reality in different ways. Some focus on content structure and entity clarity. Others emphasize third-party evidence and measurement. The common thread is a recognition that visibility without accuracy is a liability. As AI-generated answers become more common, the organizations that invest in search intelligence now will be better positioned to shape their first impression. Choose a partner whose approach matches your team's capacity and your organization's complexity. Then start testing, fixing, and building evidence.
The Bottom Line
You don't need every consultant on this list. You need the one whose strengths match your gaps. CreatiVertical suits practical B2B improvements. Paul McHardy brings enterprise strategy and marketing depth. Sequencr AI pairs GEO with AI adoption. Cassie Clark Marketing educates and guides. Devendra Saini delivers technical breadth. Review your needs, ask tough questions, and pick a partner who can help you be both visible and accurately represented wherever people search.