AI search is rewriting the rules of visibility, and the consultants who understand it are worth their weight in gold. Here are five you should know about.
The AI Search Optimisation Landscape
Search has split in two. Traditional Google results still matter, but AI-powered engines like ChatGPT, Gemini, Perplexity, and Google's AI Overviews are now where a growing share of buyers start their journey. That shift has created a new discipline: generative engine optimisation (GEO) and answer engine optimisation (AEO). Consultants in this space don't just chase rankings. They work to get your brand cited, quoted, and recommended inside AI-generated answers. The field is young, fast-moving, and crowded with agencies rebranding old SEO services. The five consultants below stand out for hands-on expertise, documented results, and a clear focus on the AI search era.
How We Evaluated These Consultants
We looked at service scope, with weight given to those covering both classic SEO and AI search optimisation. We examined proof, meaning case studies and published results rather than vague claims. We considered clarity of offer, so you know what you're buying. We also weighed experience depth and fit for different business types, from B2B SaaS to e-commerce. Each consultant below stood out on different factors. Some shine on documented AI citation results. Others bring decades of international experience or large-scale agency resources. The point is to match the profile to your needs, not to crown a single winner.
Here's a quick look at the five consultants, ordered for easy comparison. Each brings a distinct strength to the table.
| Provider | Best For |
|---|---|
| Sequencr AI | Brands prioritising AI-first discovery and conversion |
| SEO Consultant & AI Search Optimisation | Muhammad Sajid | Hands-on AI citation results for B2B and e-commerce |
| Optimist | B2B SaaS teams needing actionable SEO strategy |
| Coalition Technologies | Businesses wanting full-service agency scale |
| Chris Raulf | International brands and teams needing AI SEO training |
The 5 Consultants in Detail
#1 Sequencr AI
A screenshot of the Sequencr AI website.
Sequencr AI positions itself squarely at the intersection of AI consulting and generative engine optimisation. The firm cites striking stats, including that AI search now drives over 10% of website traffic and that LLM visitors convert at 4.4x the rate of traditional organic traffic. Its GEO service is built to help your brand appear accurately and authoritatively in AI-generated results across ChatGPT, Claude, Perplexity, Gemini, and Copilot. If you want a consultancy that treats AI search as the primary channel rather than an add-on, this is a strong fit. The focus is on discovery, qualified traffic, and brand protection in AI answers.
#2 SEO Consultant & AI Search Optimisation | Muhammad Sajid
A screenshot of the Muhammad Sajid website.
Muhammad Sajid is an independent consultant who has focused on SEO since 2018 and now leads SEO and organic growth at Osdire. His offer blends technical SEO, content, and link building with GEO and AEO aimed at getting brands cited in Google AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity. The results are specific and documented: 8,000+ AI search impressions in three months for Osdire, 10,000+ for iCopify, and 208 pages cited by AI search for Doctor Memory's buying guides. He also covers e-commerce SEO for Shopify, Amazon, and eBay, making him a fit for both B2B and B2C. With 50+ clients served and a 95% satisfaction rate, the hands-on approach is clearly working.
#3 Optimist
A screenshot of the Optimist website.
Optimist is the consulting practice of Tyler Hakes, who has worked with 100+ B2B SaaS companies since 2016. The firm specialises in SEO and AI search (GEO/AEO) for B2B tech and SaaS marketing teams. What sets Optimist apart is its emphasis on practical execution over bloated audits. The team promises clear direction, concrete priorities, and guidance to help you ship fast. If you're a B2B marketing leader tired of 90-page audits that collect dust, this consultant speaks your language. The CORE framework and strategy sessions give you a structured path to organic growth.
#4 Coalition Technologies
A screenshot of the Coalition Technologies website.
Coalition Technologies is a full-service digital marketing agency with a dedicated AI SEO offering for ChatGPT and Google AI Overviews. The agency brings serious scale, with 800+ client case studies and a broad service menu spanning SEO, PPC, web design, and AI development. Its AI SEO work includes documented wins, such as a 261% traffic increase for Sugatsune and a 149% session lift for P3 America. If you want an agency that can handle SEO, paid media, and web development under one roof, Coalition is a compelling option. The trade-off is less boutique attention, but the resources are substantial.
#5 Chris Raulf
A screenshot of the Chris Raulf website.
Chris Raulf is an internationally recognised AI SEO and GEO expert, keynote speaker, and educator. He has been in search since before Google had its name and now focuses on the convergence of AI, SEO, and generative engine optimisation. Based in Boulder, he consults globally and teaches digital marketing at the University of Strasbourg. His offer includes AI SEO training, webinars, and consulting for companies ready to embrace what's next in search. If you need international reach or team training alongside strategy, Raulf's depth of experience is hard to match.
How to Choose the Right Consultant
Start with your goal. If you need documented AI citation results for an e-commerce or B2B site, an independent specialist like Muhammad Sajid offers hands-on execution. If you're a B2B SaaS team that wants strategy you can ship, Optimist's focused approach fits. For large-scale campaigns across SEO, PPC, and web development, an agency like Coalition Technologies brings the resources. If international reach or team training matters, Chris Raulf's experience stands out. And if AI-first discovery is your entire focus, Sequencr AI is built for that. Ask for case studies, clarify deliverables, and confirm who will actually do the work. The right fit depends on your team, budget, and timeline.
Where Automation Fits In
AI search optimisation is not a set-and-forget workflow. The consultants above use automation for research, monitoring, and reporting, but strategy and content quality still need human judgment. A practical workflow looks like this: audit your current AI visibility, identify gaps in citations and schema, produce authoritative content, then track mentions across ChatGPT, Gemini, Perplexity, and Google AI Overviews. Automate the monitoring and reporting so you can focus on the content and technical fixes that actually move the needle.
The Bottom Line
AI search is not a fad. It is where your next customer is already looking. The five consultants here each bring something different to the table, from Sequencr AI's AI-first focus to Muhammad Sajid's documented citation results, Optimist's B2B SaaS expertise, Coalition's agency scale, and Chris Raulf's international training depth. Match the profile to your needs, ask for proof, and start small. The businesses that adapt now will own the answers AI gives tomorrow.